Service
Brand
Identity
Naming, identity and visual architecture — institutional presence across every touchpoint, from first sketch to market entry.
What we offer
A brand is more than a logo. We build the entire identity system — naming, wordmark, imagery, tone of voice, design principles — so that every touchpoint tells the same story.
What’s included
Naming & architecture
Strategic naming, linguistic validation, IP protection and hierarchy between parent and sub-brands.
Visual identity system
Logo, typography, palette, imagery — as a scalable system, not isolated artifacts.
Brand guidelines
Applicable guidelines that ensure consistency across teams, agencies and over time.
Multi-brand architecture
Our own holding's identity
We apply to client brands the same methodology that defines the Dedal group's identity system: DedalServices as institutional holding, Dedalshop as operating e-commerce vertical, with consistent hierarchies between parent and sub-brands. An identity that scales under pressure.
Let's begin
Start the conversation
Tell us about your need — we respond within 2 business days.
